Principal, Marketing Analytics

📋 Description

• Meet with business leaders to understand their problems and decisions. Turn them into analyses
• Recommend which systems, tools, and products to prioritize, with a clear point of view and the
• Build the business case for each investment: expected value, required resources, and total cost of
• Design the overall architecture for marketing and sales measurement, and build the core data
• Build models that show how marketing spend and activity convert to pipeline and revenue, and
• Define account-based performance measures and apply them with Sales and Marketing.

🎯 Requirements

• Bachelor’s degree or equivalent in a quantitative or technical field, such as Economics
• 10+ years in marketing or GTM analytics at a B2B company.
• Experience designing data and analytics architecture, and recommending which tools and platforms to
• Experience building business cases, including cost, value, and total cost of ownership, and
• A consultative style. You can uncover business pain points and turn them into analysis plans that
• Funnel economics and performance modeling experience across sales and marketing data.

🎁 Benefits

• Competitive pay based on the work you do here and not your previous salary
• Health coverage for you and your family in many locations
• Ability to craft your calendar with flexible locations and schedules for many roles
• Generous number of vacation days each year
• Increase your impact - We match up to $2000 (or local currency equivalent) for financial donations
• Up to 40 hours each year to use toward volunteer projects you love