Principal, Offline Acquisition Marketing

📋 Description

• Own the strategy, execution, performance reporting, and optimization of all Streaming TV/ OTT to
• Partner with internal teams (e.g. Creative, Analytics, MarTech, Product, Finance) to effectively
• Enhance measurement practices to evaluate incrementality, with frequent experimentation.
• Buying strategies include direct IOs and programmatic, potential to activate externally &amp
• Manage external agencies in executing media buys, negotiations, contracts, and reconciliations.
• Deep technical knowledge used to evaluate data vendors/ tooling to improve targeting, optimized

🎯 Requirements

• Proven track record of success in-house at a high growth direct response B2C start-up. Fintech or
• A deep knowledge of the landscape across traditional offline, streaming TV and online video. Ideal
• Ability to work autonomously, learn quickly, prioritize effectively, and deliver results in a
• Executive presence and communication skills to influence senior leaders, drive cross-functional
• A minimum of 5 years experience managing offline performance marketing campaigns at high growth
• Advanced MS Excel and ability to work effectively with AI tools (ie, Hex, Claude, Gemini).

🎁 Benefits

• Base salary range: $127,000 - $223,000 for full-time position across all US locations.
• Compensation details include base salary only; eligible for bonus, equity, and benefits.
• Further details of US benefits at https://www.ethoslife.com/careers/