Principal Product Marketing Manager (Remote)

📋 Description

• Drive product and portfolio positioning and messaging strategy across a major product line or
• Set the go-to-market strategy and narrative for major product launches, new market entries, and
• Serve as a strategic advisor to Product Management on roadmap and pricing/packaging decisions
• Drive and elevate KnowBe4's competitive strategy, translating competitive and market intelligence
• Represent Product Marketing in industry-analyst forums and support research/reports (e.g., Gartner
• Drive thought leadership initiatives (speaking engagements, bylines, executive content) that

🎯 Requirements

• BA/BS or equivalent working experience
• 8+ years of experience in product marketing, with a track record of leading GTM strategy for major
• 8+ years of experience in product marketing, product positioning, messaging, and market research
• Extensive experience in the cybersecurity industry and B2B SaaS is required
• Proven ability to independently set and drive GTM strategy with minimal oversight, and to influence
• Demonstrated experience advising Product Management on roadmap and pricing/packaging strategy

🎁 Benefits

• Company-wide bonuses based on monthly sales targets
• Employee referral bonuses
• Adoption assistance
• Tuition reimbursement
• Certification reimbursement
• Certification completion bonuses