Product Director, Digital Channels

📋 Description

• Manages the Digital Channels product lifecycle: strategy, planning, leadership.
• Owns digital channel products including Programmatic, Paid Search, Paid Social, Hyperlocal.
• Owns digital channel P&L and collaborates with Sales and cross-functional teams.
• Leads cross-functional capability projects with operations, tech, data, and agency partners.
• Defines MVPs and product requirements; in-house Paid Search development.
• Manages go-to-market processes: pricing, collateral, and sales enablement.

🎯 Requirements

• Education: Bachelor's required; Master's preferred.
• 8+ years leadership; digital media channel experience.
• Experience with regulated advertising, DSP partnerships, and agency mgmt.
• AI fluency: actively uses AI tools to accelerate product work.
• Analytical, financial, communication, and strategic thinking.
• Lead cross-functional MVP and roadmap initiatives.

🎁 Benefits

• Medical, dental, and vision coverage; generous PTO.
• Annual bonus incentive program.
• Flexible work culture and equal opportunity employer; accommodations available.