Product Localisation Lead - India

📋 Description

• Own Canva’s product and localisation strategy for India, focusing on user growth and experience
• Contribute to the product roadmap for India, including features, payment methods, authentication
• Analyse active user and subscription funnels to identify opportunities for improving activation
• Evaluate and adapt global messaging, campaigns, and product experiences to resonate with Indian
• Provide cultural and linguistic insights to global teams to inform product, content, and marketing
• Project management to drive cross-functional collaboration on localisation: Marketing, Content, SEO

🎯 Requirements

• 5+ years of experience in product, growth, or localisation roles within a high-growth SaaS or
• Strong product and growth mindset with understanding of India’s language ecosystem influencing user
• Strong understanding of content and UX copy, with ability to write and adapt English-language
• Experience working cross-functionally and influencing stakeholders across product, marketing
• Fluency in English with strong proficiency in at least one major Indian language.
• Comfortable operating in ambiguity and scaling solutions in complex, multi-market environments.