Lead consumer strategy for Skinvive launch and growth in China.
Translate insights into consumer segmentation and activation plans.
Develop education content and 2B2C campaigns for education and demand gen.
Collaborate with Brand Marketing, Digital, Sales, Medical, Legal/Compliance, agencies.
Ensure strategy is insight-led, compliant, and measurable.
Drive cross-functional alignment and execution timelines.

🎯 Requirements

Bachelor’s degree or above; Marketing/Medicine/Pharmacy/Biology/Business preferred; Master’s a plus.
Minimum 8 years of brand/consumer marketing experience.
Strong insight-to-strategy thinking and campaign ownership.
New product experience in aesthetics/pharma/medical devices preferred.
Languages: Chinese; English proficiency for daily business communication.

🎁 Benefits

AbbVie is an equal opportunity employer.

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