Own activation funnel from first session through paid conversion.
Instrument PLG funnel in Amplitude and define benchmarks.
Run structured experiments to reduce friction and time-to-first-value.
Partner with Sales and Customer Success on trial, conversion and expansion motions.
Connect PLG initiatives directly to activation and conversion metrics.
Own SEO and Organic Discovery.

🎯 Requirements

3–5 years product management, PLG growth or activation.
Hands-on technical/ programmatic SEO at scale.
Proficiency with GSC and Amplitude (or similar analytics).
Comfortable partnering with Engineering on technical requirements.
Excellent async communication: PRDs, roadmaps, Slack updates.

🎁 Benefits

Meaningful equity
Full medical, dental, and vision coverage for you and family.
401k with full match
Work from anywhere, but willing to travel for sales meetings, leadership retreats, etc
Flexible vacation policy

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