Product Marketing Director, Velocity

📋 Description

• Define and execute the go-to-market strategy for SMB and Mid-Market offerings, including customer
• Lead cross-functional product launches in collaboration with Product Management, Sales, Demand
• Develop scalable sales enablement materials, partner resources, messaging frameworks, and marketing
• Analyze customer feedback, competitive trends, market dynamics, and win/loss data to identify
• Partner with revenue teams to improve pipeline generation, customer acquisition, expansion
• Establish performance metrics and best practices to continuously enhance go-to-market effectiveness

🎯 Requirements

• 10+ years of experience in B2B product marketing, go-to-market strategy, or solutions marketing
• Proven success developing and executing GTM strategies for SMB, Commercial, or Mid-Market
• Strong expertise in product positioning, messaging, product launches, competitive analysis, and
• Experience collaborating with Product Management, Sales, Demand Generation, Channel organizations
• Excellent strategic thinking, executive communication, analytical, and stakeholder management
• Experience within enterprise software, SaaS, cloud infrastructure, cybersecurity, data protection

🎁 Benefits

• Competitive salary with performance-based bonus opportunities.
• Comprehensive medical, dental, and vision coverage from day one.
• 401(k) retirement plan with company matching.
• Unlimited paid time off plus paid holidays and dedicated wellness days.
• Paid parental leave with enhanced support for birthing parents.
• Fertility, adoption, and surrogacy assistance programs.