Product Marketing Lead

📋 Description

• Own the end-to-end product marketing strategy, ensuring that product value is clearly communicated
• Develop and maintain differentiated positioning for each core product use case.
• Deliver two updated customer personas and a refreshed messaging framework within your first 30 days.
• Ensure consistent product messaging across the website, demos, marketing content, and
• Translate customer needs and product capabilities into clear value propositions for different
• Lead go-to-market execution for every new feature release and pricing change.

🎯 Requirements

• 4–7 years of experience in product marketing, ideally within SMB or consumer SaaS businesses.
• Experience working with self-service checkout models and low-touch sales motions.
• Proven ability to lead go-to-market strategies for product features directly connected to revenue
• Experience developing positioning and messaging for both hardware and software products.
• Ability to communicate complex product capabilities clearly to audiences with varying levels of
• Strong customer research skills, including conducting interviews, developing personas, and

🎁 Benefits

• Total annual compensation, including equity, of $145,000–$175,000.
• 401(k) retirement plan.
• Health insurance.
• Opportunity to build and lead the product marketing function as the first dedicated hire.
• Direct collaboration with the CEO and senior stakeholders across Product, Growth, Sales, and
• Opportunity to influence product strategy, go-to-market execution, and the growth of a