Product Marketing Lead, Competitive Intelligence

📋 Description

• Set the strategy and priorities for Motive's competitive intelligence program in alignment with
• Build and run competitive sales plays that help us win more deals, partnering with Sales, Demand
• Own competitive content, including battle cards, objection handling, competitive comparisons, and
• Build a deep, continuous understanding of competitors and market dynamics through research, field
• Champion responsible use of AI to improve the speed and quality of competitive insight.
• Deliver timely competitive updates to Sales, Marketing, Product, and leadership.

🎯 Requirements

• 8+ years in product marketing, competitive intelligence, or a related go-to-market role, including
• A track record of competitive programs that measurably improved win rates.
• Experience building sales plays, battlecards, and talk tracks that sales teams actually use.
• Strong analytical skills, including experience with CRM data and win/loss analysis.
• Hands-on experience using AI for research and workflow automation, with sound judgment on output
• Strong research instincts and the ability to separate competitor marketing claims from real-world

🎁 Benefits

• Health, pharmacy, optical and dental care benefits
• Paid time off
• Sick time off
• Short term and long term disability coverage
• Life insurance
• 401k contribution (all benefits subject to eligibility requirements)