Product Marketing Lead, NYC

📋 Description

• Own positioning, launches, website messaging, and go-to-market playbooks for new product categories.
• Lead the voice of the customer, build personas, and sharpen how the company sells and communicates.
• Coordinate with Sales Enablement to improve close rates and adoption across markets.
• Own the release calendar, launch sequencing, and communications channels.

🎯 Requirements

• 7+ years in product marketing, with end-to-end ownership of a new category or product line.
• Ability to market AI products credibly and explain complex tech without hype.
• Experience building ICPs/segmentation from primary research and behavioral data.
• Hands-on track record creating and publishing pages, tools, or campaigns.
• Experience managing at least one person.
• Strong system thinker who builds playbooks and workflows for faster subsequent work.

🎁 Benefits

• Target compensation: $165,000 - $320,000 plus equity.
• Comprehensive healthcare benefits and paid time off.