Product Marketing Lead - Trade

📋 Description

• Define and execute end-to-end go-to-market strategies for trading products and features.
• Partner with Product teams to influence roadmap priorities using insights.
• Lead product launches with compelling messaging and marketing strategies.
• Drive lifecycle marketing to increase activation, engagement, retention, and trading activity.
• Collaborate with Growth and Analytics to optimize conversions.
• Coordinate cross-functional initiatives for seamless execution.

🎯 Requirements

• 6–8+ years in Product Marketing, preferably fintech/crypto/DeFi tech.
• Proven experience leading complex product launches with measurable impact.
• Strong strategic thinking with ability to translate technical concepts to customers.
• Excellent analytical skills using data/market insights for decisions.
• Cross-functional collaboration and stakeholder management skills.
• Interest in Web3, DeFi, blockchain, and digital asset trading; Asian market experience is a plus.

🎁 Benefits

• Competitive compensation based on location, skills, experience.
• Performance bonus and equity opportunities.
• Healthcare and benefits package.
• Fully remote, globally distributed work environment.
• Unlimited PTO and wellness days.
• Professional development with access to online learning.