Product Marketing Lead - Trade

📋 Description

• Define and execute end-to-end go-to-market strategies for trading products and features, from
• Partner with Product teams to influence roadmap priorities using customer insights, competitive
• Lead product launches by creating messaging, positioning, and marketing strategies for target
• Drive lifecycle marketing to increase awareness, activation, engagement, retention, and trading
• Collaborate with Growth and Analytics teams to identify user journey improvements and optimize
• Establish success metrics, monitor campaigns, and refine strategies based on outcomes.

🎯 Requirements

• 6–8+ years of Product Marketing experience, preferably in fintech, crypto, blockchain, or
• Proven record of leading complex product launches and lifecycle marketing with measurable impact.
• Strong strategic thinking and ability to translate complex tech into clear customer messaging.
• Excellent analytical skills using data/market insights to drive decisions.
• Collaborates well across cross-functional teams and manages competing priorities.
• Outstanding communication, stakeholder management, and project leadership.

🎁 Benefits

• Competitive compensation package based on location, skills, and experience.
• Performance-related bonus and equity opportunities.
• Comprehensive healthcare and benefits package.
• Fully remote, globally distributed work environment with flexible working arrangements.
• Unlimited paid time off and wellness days.
• Continuous learning and professional development opportunities.