Product Marketing Lead - Trade

📋 Description

• Define end-to-end go-to-market strategies for trading products and features.
• Partner with Product teams to influence roadmap priorities via customer insights and market trends.
• Lead product launches with messaging, positioning, and marketing strategies for target audiences.
• Drive lifecycle marketing to increase awareness, activation, engagement, retention, and trading
• Collaborate with Growth and Analytics to optimize conversions through data-driven initiatives.
• Establish success metrics, monitor campaigns, and refine strategies based on outcomes.

🎯 Requirements

• 6–8+ years of experience in Product Marketing, ideally in fintech, crypto, blockchain, or
• Proven track record leading complex product launches and lifecycle marketing with measurable impact.
• Strong strategic thinking and ability to translate technical concepts into clear customer messaging.
• Excellent analytical skills with data- and market-driven decision making.
• Demonstrated cross-functional collaboration and prioritization skills.
• Outstanding communication, stakeholder management, and project leadership.

🎁 Benefits

• Competitive compensation package based on location, skills, and experience.
• Performance-related bonus and equity opportunities.
• Comprehensive healthcare and benefits package.
• Fully remote, globally distributed work environment with flexible arrangements.
• Unlimited PTO and wellness days.
• Continuous learning and professional development opportunities.