Product Marketing Leader, Gusto Core Products

📋 Description

• Lead product positioning and messaging for core Gusto products.
• Architect and execute GTM strategy; define segmentation and pricing.
• Turn insights into actionable plans and programs.
• Build and mentor a high-impact PMM team.
• Drive cross-functional alignment across Product, Sales, Growth, and Marketing.
• Own performance metrics; optimize GTM initiatives with regular reviews.

🎯 Requirements

• 10+ years in marketing / PMM / product management; 6+ years PMM.
• Proven success leading portfolio-level GTM across multiple products.
• Strong leadership and people management; coaching PMMs.
• Ability to balance strategy and hands-on execution; bias for action.
• Excellent cross-functional collaboration and communication with Sales, Product, and Marketing.
• Deep experience with customer segmentation, positioning, pricing, and GTM planning.

🎁 Benefits

• Competitive benefits and RSU equity.
• Hybrid work with 2-3 office days per week in Denver, SF, and NY.
• Total Rewards philosophy and ongoing career development.
• AI-enabled environment; AI fluency valued.