Product Marketing Leader - Innovation & Experimentation

📋 Description

• Lead GTM strategy across product areas with Growth, Product and Marketing partners
• Shape segmentation, pricing, and motions to drive adoption and growth
• Synthesize market research and usage data to identify opportunities
• Turn strategy into executable plans and ensure effective GTM execution
• Build new processes and systems for early-stage, high-ambiguity work
• Collaborate across Product, Sales, Marketing, and Customer Experience for alignment

🎯 Requirements

• Proven track record shaping GTM in ambiguous, ambitious environments
• Comfort switch from strategy to hands-on execution amid ambiguity
• Strong cross-functional collaboration and stakeholder influencing
• Deep experience in customer segmentation, positioning, pricing, GTM planning
• Fintech/HR/payroll or multi-audience experience a plus
• Highly AI fluent; able to build AI-enabled workflows

🎁 Benefits

• Competitive base pay, equity, and benefits
• Work with AI tools and evolving tech at a growth-focused company
• Hybrid work with offices in multiple cities
• Total Rewards philosophy guidance available
• Inclusive, equal opportunity employer with accommodations