Product Marketing Manager

📋 Description

• Own external product positioning and core messaging across the FreeBalance suite, ensuring
• Translate internal positioning frameworks into outcome-focused narratives tailored to each buyer
• Develop and maintain a modular pitch framework by buyer persona
• Map the government buyer journey from problem-aware to vendor evaluation, and ensure messaging
• Build and maintain competitive talk tracks and battle cards that the pre-sales team will use in
• Develop concise leave-behind collateral by product domain and region, aligned with how FreeBalance

🎯 Requirements

• 5-8+ years in product marketing, B2B marketing, or a closely adjacent field such as pre-sales
• Demonstrated ability to translate complex technical or policy content into clear, compelling
• Experience building sales enablement tools in environments with long, document-driven sales cycles
• Exceptional writing and editing skills; native or near-native English
• Proven ability to work across functions and synthesise input from product, sales, and executive
• Domain knowledge in public financial management, govtech, e-government, or international