Product Marketing Manager

📋 Description

• The company narrative: positioning and messaging for Conversion as a whole
• Weekly launches plus the bigger tentpoles, across all three of our launch tiers
• Breaking big releases into a run of smaller moments so they keep showing up in market
• Brand voice and copy standards across the site, launches, and sales materials
• Launch channel strategy: what goes where, and why
• Competitive positioning against Marketo, HubSpot, and Pardot

🎯 Requirements

• Have done PMM at a B2B company selling into enterprise
• Have shipped on a weekly or biweekly launch cadence
• Can show me messaging you wrote and what changed after it shipped
• Like being on customer calls and do it without being asked
• Move fast and are fine iterating in public
• Don't mind the chuggy, high-volume parts of the job

🎁 Benefits

• Have marketed to marketers or MOps teams, or lived inside Marketo, HubSpot, or Pardot yourself
• Have built a narrative from zero at an early-stage company
• Have run a tentpole launch end to end
• Can name B2B launches you love that go past the obvious ones
• Follow people like Kyle Poyar, Emily Kramer, and Dave Gerhardt
• Want to be on a high-intensity, in-person team