Product Marketing Manager

📋 Description

• Own Thatch's positioning and messaging across employer and broker segments, with a focus on
• Shape go-to-market strategy and lead product launches, aligning Product, Sales, and Growth around
• Build compelling narratives and enablement materials that help brokers and benefits consultants
• Lead quarterly segment-focused campaigns in partnership with Growth, translating customer insights
• Develop competitive intelligence, customer research, and market insights to inform positioning and
• Measure how messaging performs across customer segments, sales conversations, and advisor channels

🎯 Requirements

• A strong background in B2B product marketing, with a track record of owning positioning, messaging
• Proven ability to develop and execute GTM strategies for mid-market or enterprise customers
• Strong commercial instincts and an understanding of how product marketing contributes to pipeline
• A track record of building sales enablement programs and translating complex products into clear
• Ability to influence stakeholders and drive alignment across Product, Sales, and Marketing
• Excellent communication and storytelling skills, grounded in customer research and market insights

🎁 Benefits

• Healthcare
• Fintech
• Benefits
• Regulated industry
• Experience working with brokers, consultants, or partner-led distribution
• Marketing multi-sided products to different customer segments