Product Marketing Manager

📋 Description

• Own product positioning, messaging frameworks, and value propositions across assigned product
• Define ideal customer profiles (ICPs), buyer personas, and user personas to support effective
• Develop differentiated messaging for new customer acquisition, cross-selling, upselling, and legacy
• Translate technical product features into clear, compelling customer benefits for courts and other
• Create and maintain marketing collateral, including presentations, product one-pagers, case
• Support RFP submissions by developing persuasive product positioning and competitive

🎯 Requirements

• 7–10 years of experience in product marketing, ideally within B2B or B2G SaaS environments.
• Previous experience in government technology (GovTech), public sector software, or regulated
• Proven track record of owning product and portfolio positioning, developing messaging strategies
• Bachelor's degree in Marketing, Business, Communications, or a related field is preferred.
• Strong understanding of go-to-market strategy, product launches, competitive positioning, demand
• Experience using CRM and marketing automation platforms, particularly Salesforce or similar

🎁 Benefits

• Competitive salary and comprehensive benefits package.
• Medical, dental, and vision insurance.
• Unlimited paid time off (PTO).
• Health Savings Account (HSA) and Flexible Spending Account (FSA) options.
• 401(k) retirement savings plan with employer matching contributions.
• Paid parental leave.