Product Marketing Manager

📋 Description

• Lead qualitative and quantitative research through customer interviews, focus groups, surveys, and
• Transform behavioral data and market findings into actionable insights that inform business
• Establish a structured research and discovery process in partnership with Product Management and
• Develop and manage a Customer Advisory Board (CAB) program involving healthcare practice
• Define and refine Ideal Customer Profiles (ICPs), buyer personas, and user personas across key
• Analyze healthcare workflows, customer needs, and purchasing behaviors to develop differentiated

🎯 Requirements

• 3–8 years of product marketing experience in B2B SaaS, with a proven track record of owning
• Strong experience conducting qualitative and quantitative research, including surveys, customer
• Familiarity with research platforms such as Qualtrics is an advantage
• Solid understanding of healthcare practice operations, patient journey touchpoints, and the EHR/EMR
• Familiarity with dental technology, patient communications, or healthcare practice management
• Experience working with product-led growth funnels and using analytics platforms such as Pendo

🎁 Benefits

• Fully remote position based in India, offering flexibility in where you work
• Full-Time Employment: Opportunity to contribute to strategic product marketing initiatives within
• Exposure to AI-powered healthcare solutions, product-led growth strategies, customer research, and
• Opportunity to influence product development, market positioning, partner marketing, and revenue
• Work closely with teams across Product, Marketing, Sales, Growth, Customer Experience, and
• Salary, healthcare coverage, paid leave, and other perks were not specified in the provided job