Product Marketing Manager

📋 Description

• Own product marketing across Wiser's products - positioning, messaging, launches, and competitive
• Build our product-led growth (PLG) motion from the ground up, including trial programs and
• Own the PLG funnel end to end, setting targets and reporting on signups, activation, trial-to-paid
• Map moments that matter in trial or product and write onboarding emails and in-product prompts to
• Define product-qualified leads, set up alerts, and ensure Account Executives follow up fast with
• Keep battlecards, talk tracks, and demo stories current for sales enablement

🎯 Requirements

• 5+ years of product marketing experience, ideally in B2B SaaS, owning positioning, messaging, and
• Proven experience building or scaling a product-led growth (PLG) motion, including trial programs
• Track record of owning funnel metrics end to end and reporting results to leadership; signups
• Experience writing onboarding communications and in-product messaging that drive user activation
• Experience partnering with Sales on enablement - battlecards, talk tracks, demo content, and lead
• Experience collaborating with demand generation on campaign strategy and messaging

🎁 Benefits

• Performance-based discretionary bonuses
• Variable pay plans for some positions