Product Marketing Manager

📋 Description

• Develop and execute go-to-market plans for products and initiatives.
• Create differentiated positioning and messaging across the customer journey.
• Partner with Product, Sales, CS, Demand Gen, Enablement to drive demand.
• Support product launches to boost adoption and customer success.
• Focus on Higher Education and K-12 go-to-market segments.

🎯 Requirements

• 3-5 years in product marketing, preferably SaaS/edtech/B2B.
• Strong GTM foundation; customer-first mindset; AI-enabled marketing.
• Experience creating positioning, messaging, and launch content.
• Develop sales enablement tools: battlecards, FAQs, decks.
• Translate insights into clear value propositions and messaging.
• Build dashboards and reports to measure marketing performance.

🎁 Benefits

• Flexible work arrangements and Life at D2L perks.
• Learning and growth opportunities.
• Tuition reimbursement up to CAD 4,000.
• 2 paid days for SkillsWave activities.
• Wellbeing, retirement planning, and wellness subsidies.
• Dog-friendly offices and social events.