Product Marketing Manager, Ads (Creators)

📋 Description

• Lead GTM strategy, messaging, and content for Ads & Brands.
• Create evergreen product content to educate creators to advertise.
• Monitor industry trends; build advertiser and creator partnerships.
• Track and report marketing campaigns; provide optimization insights.
• Foster cross-functional collaboration across Brand Partnerships, Eng, Product, Marketing.
• Report to the Director of Economy Product Marketing.

🎯 Requirements

• 6+ years in product marketing on global tech/ads with creator monetization.
• Experience partnering with sales/creator teams for education and insights.
• Proficient in messaging, positioning, and marketing strategy for advertisers/creators.
• Experience leading omnichannel marketing and cross-functional alignment.
• Identify gaps and influence executives to reach resolution.
• Experience presenting to all levels of the organization, including executives.

🎁 Benefits

• Hybrid work with Tue-Thu onsite at San Mateo.
• Equity compensation included.
• Comprehensive employee benefits.
• Equal opportunity employer with inclusive policies.
• Reasonable accommodations during recruiting.
• See Roblox total rewards page for details.