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Freshworks

Product Marketing Manager, AI

Hybrid
Marketing
Added
2 hours ago
Location
Type
Full time
Salary
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📋 Description

  • Own positioning, messaging, and GTM for AI across Freshservice
  • Partner with Product Mgt and Engineering through lifecycle to define value
  • Build narratives connecting AI to IT and enterprise outcomes
  • Lead cross-functional launches with Product, Sales, CS, Enablement, Demand Gen, PR
  • Collaborate with sellers to craft messaging, demos, battlecards, FAQs, plays
  • Develop customer-facing content (web, decks, videos, webinars, campaigns)

🎯 Requirements

  • 5+ years product marketing in B2B SaaS/enterprise
  • Own positioning, messaging, GTM for complex/technical products
  • Experience bringing AI/ML/GenAI/Copilot/agentic AI to market
  • Translate tech capabilities into differentiated customer value
  • Partner with Product Mgmt & Engineering throughout the product lifecycle
  • Lead complex cross-functional launches

🎁 Benefits

  • Hybrid role; in-office three days/week in Boston
  • Base salary range $150,000 - $180,000; target bonus eligibility
  • Comprehensive benefits; equity + ESPP; PTO; commuter benefits
  • Parental/adoption leave and wellness programs
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