Product Marketing Manager, Audience and Messaging

Added
17 days ago
Type
Full time
Salary
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Related skills

gtm sales enablement market intelligence buyer personas ai tools

πŸ“‹ Description

  • Build centralized messaging for launches and sales enablement
  • Develop buyer and user personas with needs and AI fluency
  • Integrate competitive/market intelligence into GTM materials
  • Partner with Launch PMMs to maintain narrative coherence
  • Translate strategy into language DG and sales can act on
  • Establish cross-functional rhythms for PMM, Product Growth, DG
  • Leverage AI tools to accelerate research and prototype frameworks

🎯 Requirements

  • 5+ years in product marketing for multi-product B2B SaaS
  • Deep persona development from qualitative research and insights
  • Strong XFN skills: align stakeholders, influence, and adapt comms
  • Experience messaging products redefining their category
  • Empathy for XFN workflows; translate for internal teams
  • Plus: PLG and enterprise dual motion experience
  • Plus: AI in workflow for research and prototyping

🎁 Benefits

  • Equity for employees
  • Health, dental, vision insurance
  • Retirement with company contribution
  • Parental leave and family planning support
  • Mental health and wellness benefits
  • PTO and recharge days with learning stipend
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