Own positioning and messaging for ID.me's consumer-facing digital identity wallet and verification
Partner with Product, Trust & Safety, and Legal to translate privacy and security practices
Drive transactions growth with improved product messaging, in-flow copy, and lifecycle
Lead go-to-market for consumer-facing feature launches
Drive internal messaging houses and external comms for consumers
Serve as the voice of the end consumer in a company whose commercial relationships are B2B/B2G

🎯 Requirements

8 years in product marketing, ideally with at least some exposure to regulated, trust-sensitive, or
Experience working with Product, Eng and Design functions on launches, product overviews and
Comfort working with data on funnel/completion metrics, not just brand awareness metrics
Experience partnering with Legal, Trust & Safety, or Compliance functions on external-facing
Excellent written communication — this role writes copy that gets legally reviewed constantly

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