Figma

201-500 employees
45 jobs posted

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Product Marketing Manager - Figma Weave

Added

22 days ago

Location

🇮🇱 Tel Aviv

Type

Full time

Salary

Salary not provided

Related skills

content creation analytics gtm messaging plg

Why Job Hunt? Let AI Run Your Business

Describe it — AI builds, launches & grows it.

📋 Description

Go-to-market launches for new features and models.
Own top-funnel PLG/SLG from visit to subscription.
Lifecycle marketing: onboarding, upsell nudges, education, retention.
Messaging & positioning across web, app, social, and PR.
Content & education: case studies, success stories, enablement docs.
Data & optimization: measure funnel performance and activation.

🎯 Requirements

6+ years in PLG-driven products, preferably creative tech or design.
Experience building and executing GTM plans with positioning, messaging, and launches.
Exceptional storytelling: turn features into clear value for designers and leaders.
Hands-on, data-driven: write copy, lifecycle flows, analyze performance, iterate.
Collaborative and curious; thrives across product, marketing, and community.
Nice-to-have: familiarity with affiliate or partner-led growth.

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