Product Marketing Manager, Growth

📋 Description

• Own messaging and positioning strategy for the self-serve journey from signup through activation
• Partner with the Growth PM to translate the roadmap into strong, on-brand messaging.
• Collaborate with Lifecycle on content for email, in-app surfaces, and push notifications.
• Develop point-of-view documents and messaging guidance for self-serve segments.
• Write/refine copy for onboarding, activation nudges, upgrade prompts, and in-app messaging.
• Review messaging from experiments and campaigns to explain the why behind results.

🎯 Requirements

• 6+ years in product marketing, lifecycle marketing, or content/messaging roles.
• Experience at a high tech company.
• Direct experience writing messaging/positioning for a PLG/self-serve product across signup to
• Track record of customer-facing content with measurable outcomes.
• Experience partnering with product/growth/lifecycle teams without owning the roadmap.
• Preferred: experience with Braze, Iterable, or Customer.io; growth metrics and experimentation