Product Marketing Manager - Legal Intake & Orchestration

📋 Description

• Own and evolve positioning, messaging, and value propositions for Coupa's Legal Intake &amp
• Translate complex product capabilities—including AI, agentic orchestration, workflow automation
• Develop persona-specific messaging for legal operations, General Counsel, legal technology leaders
• Maintain a strong understanding of the legal technology landscape, customer pain points, emerging
• Partner closely with Product Management to understand the roadmap and translate new capabilities
• Personally create high-quality product marketing and sales enablement materials, including product

🎯 Requirements

• 4–7 years of B2B product marketing or closely related experience, ideally in enterprise SaaS.
• Direct experience working in legal technology is required. You should understand the legal tech
• Strong product marketing fundamentals, including positioning, messaging, persona development
• Demonstrated ability to personally create polished, high-quality product marketing and sales
• Experience working with industry analysts, including supporting or participating in analyst
• Experience working with technology, consulting, implementation, or channel partners.

🎁 Benefits

• Global Wellness Days: two designated, company-wide paid wellness days off each year
• Birthday Time-Off: a paid day off on your birthday or another day of your choice within your
• Volunteer Time Off (VTO): 40 hours of paid VTO annually
• Employee Assistance Program (EAP): free, confidential, 24/7/365 counseling and resources
• Business Travel Protection: Zurich Travel Assist provides medical, safety, pre-trip planning, and
• Referral Bonus Program: generous monetary referral bonuses for successful referrals