Product Marketing Manager, New Verticals

📋 Description

• Lead product marketing for new expansions
• Own GTM strategy and execution, from positioning and launch planning to building slides, writing
• Create and improve slides, messaging, FAQs, and objection-handling resources that support
• Drive client readiness and adoption for new offerings through coordinated launch communications
• Establish adoption measures with Client Success and use client feedback, recurring objections, and
• Lead go-to-market planning and execution for the product expansions, aligning positioning

🎯 Requirements

• Experience independently owning product positioning, go-to-market launches, or product-adoption
• Demonstrated ability to create clear messaging and presentation materials and deliver live
• Experience leading cross-functional work from planning through execution, influencing partners

🎁 Benefits

• Inclusive healthcare and benefits: comprehensive medical, dental, and vision coverage, help with
• Planning for the future: traditional or Roth 401k retirement plan options with a 2% company match
• Modern life stipends: Manage your own learning and development
• Grow with us: discounted company stock through our ESPP with easy payroll deductions