Product Marketing Manager - South Asia

📋 Description

• Own end-to-end go-to-market strategy for Binance products across South Asia markets.
• Plan, execute, and optimize launches, feature adoption, and lifecycle campaigns.
• Localize global product narratives to market-specific messaging and education.
• Collaborate with Legal/Compliance/Policy and regional teams to ensure local relevance and risk
• Perform user research and translate insights into product roadmap and regional growth strategy.
• Drive adoption across owned, earned, paid, CRM, in-app, and lifecycle channels.

🎯 Requirements

• 5+ years in product marketing, growth marketing, lifecycle marketing, or related roles.
• At least 3 years in cryptocurrency/Web3 ecosystem.
• Experience building GTM plans for complex consumer/fintech products.
• Strong marketing principles, adoption drivers, and lifecycle management.
• Analytical with ability to translate insights into growth strategies.
• Excellent communication; ability to simplify complex products into clear messaging.

🎁 Benefits

• Competitive salary and company benefits
• Work-from-home arrangement (remote)
• Opportunity to shape future with blockchain leader
• Autonomy in a fast-paced, innovative environment