Product Marketing Specialist

📋 Description

• Develop messaging frameworks and positioning for products across Consumer and Commercial customer
• Create clear value propositions and differentiation stories, ensuring consistent messaging across
• Develop product content including product overviews, product landing pages, case studies
• Plan and execute product launches in partnership with the product team through coordinated
• Manage product marketing updates within marketing and support initiatives focused on market growth.
• Create sales collateral, including pitch decks, to support effective product and sales engagement.

🎯 Requirements

• 4–5+ years of product marketing experience.
• Strong understanding of campaign execution and integrated marketing activities.
• Strategic thinker with the ability to develop compelling product positioning.
• Excellent content creation skills, with the ability to translate technical features into positive
• Proven experience supporting product launches and go-to-market execution.
• Understanding of sales processes and experience creating effective sales enablement or training.