Product Marketing Specialist

📋 Description

• Own product positioning and messaging for fiskaly’s fiscalization and e-invoicing.
• Define ICPs and buyer personas for Demand Gen messaging across EU markets.
• Drive GTM for new launches and regulatory country expansions.
• Translate regulatory/technical requirements into clear value propositions.
• Build sales enablement materials, battlecards, and demo scripts with Sales/CS.
• Own competitive intelligence across the European compliance landscape.

🎯 Requirements

• 7+ years in B2B SaaS product marketing, ideally in regulated fintech or infrastructure.
• Proven track record positioning a technically complex or regulated product for non-expert buyers.
• End-to-end product launches and GTM plans owned — not contributed.
• Strong command of positioning and messaging frameworks.
• Experience managing messaging across multiple countries and languages.
• Hands-on sales enablement content creation.

🎁 Benefits

• A team that gives you space to grow, take ownership, and learn.
• 25 vacation days per year if you’re based in Austria.
• Flexible working hours and a hybrid work setup.
• Budget for personal and professional development.
• Hardware of your choice (Windows, Linux, or Mac).
• A company culture that values clarity, well-being, and good work over noise.