Product Marketing Specialist

📋 Description

• Own acquisition, retention and loyalty campaigns for Airtasker's Memberships and Rebooking products.
• Collaborate with Product, Marketing, Sales and Customer Experience to move customers and Taskers.
• Build and launch campaigns in Braze (in-app, email, banners, push, SMS) to support growth.
• Support loyalty programs from giveaways to referrals to keep Members engaged.
• Host webinars and education content for Taskers; track performance and iterate.
• Plan community touchpoints and manage logistics and vendors.

🎯 Requirements

• Experience in Product or Product Marketing, bringing products to market.
• Experience with loyalty programs is a strong plus.
• Comfort with HTML/CSS and using AI tools (e.g., Claude, Gemini, ChatGPT).
• Experience with Braze or similar CRM platforms; ability to pick one up quickly.
• Strong written and verbal communication; collaborative across product, support, design, marketing
• Analytical, experiment-minded with solid project management and prioritisation.

🎁 Benefits

• Hybrid working with flexibility to choose environment that helps you do your best work.
• Airtime focus on uninterrupted time for deep work.
• Recharge days and wellbeing support; Airpowerment Fund for health and wellbeing.
• Airtasker credits and fair, transparent pay; tenure leave from 3rd anniversary.
• Diversity initiatives, celebration of culture, learning opportunities and growth.