Product Marketing Specialist - Product Led Growth (PLG)

📋 Description

• Define the PLG web trial and marketplaces experience
• Map prospect journeys from awareness to trial
• Partner with product marketing, demand gen, and sales
• Manage landing pages, emails, and trial assets
• Launch product trials and coordinate cross-functional plans
• Build market intelligence on competitors and customer needs

🎯 Requirements

• 2+ years of product marketing in enterprise security, data center or cloud infra
• Strong organizational and project management skills with deadlines
• Excellent written and verbal communication
• Proactive, problem-solving mindset with innovative ideas
• Strong business and technical acumen in software
• Ability to collaborate across functions and time zones

🎁 Benefits

• On-site HQ in Sunnyvale, CA with 4 on-site days per week
• Collaborative, inclusive marketing culture
• Opportunity to influence PLG and go-to-market strategies
• Work on Illumio’s cybersecurity solutions and zero-trust storytelling