Product Owner – Marketing Technology

📋 Description

• Define and own the product vision, strategy, and roadmap for marketing tech
• Partner with marketing leaders to align on a shared marketing tech strategy
• Lead transformation of Salesforce Marketing Cloud and Salesforce Data Cloud
• Translate marketing needs into product requirements, user stories, and backlogs
• Collaborate with engineering to plan, prioritize, and execute initiatives
• Own backlog management, sprint planning, and Agile decisions

🎯 Requirements

• Demonstrated experience in both marketing and product management
• Experience owning product strategy, roadmap, backlog, and delivery for marketing tech
• Strong understanding of customer journeys, lifecycle marketing, segmentation, personalization
• Translating business needs into product requirements and user stories
• Partnering with engineering, data, marketing, and stakeholders
• Experience in Agile or Scrum environments