Programmatic Campaign Manager (B2B)

📋 Description

• Leading B2B programmatic strategy development, aligning audience, messaging, and media delivery to
• Partnering with analytics and strategy teams to connect programmatic impact to CRM and pipeline
• Managing campaign execution and optimization across display, video, native, and ABM-driven
• Contributing to the development and evolution of best practices for B2B audience segmentation
• Collaborating with key B2B data and technology partners (Bombora, 6sense, LiveRamp, LinkedIn
• Supporting new business efforts by contributing programmatic insights, recommendations, pricing

🎯 Requirements

• 2-3+ years of hands-on experience managing programmatic campaigns, ideally with a focus on B2B or
• Strong understanding of B2B buying journeys, including account-based marketing, lead scoring, and
• Experience working within DSPs (The Trade Desk, DV360, StackAdapt, etc.), ad serving platforms such
• Demonstrated ability to analyze programmatic performance and connect campaign metrics to broader
• Working knowledge of B2B analytics and martech ecosystems (Google Analytics, 6sense, Bombora
• Strong communication skills with the ability to translate technical programmatic concepts into

🎁 Benefits

• Remote-first culture
• Unlimited PTO
• Extended Holiday break (Winter)
• Flexible schedules
• Work from anywhere options*
• 100% paid parental leave