Programmatic Senior Associate

📋 Description

• Lead the execution of programmatic campaigns, including setup, trafficking, and day-to-day
• Take ownership of digital programmatic initiatives, such as video, display, digital OOH, and direct
• Collaborate across teams, working with media operations, account services, analytics, and creative
• Manage RFP processes and vendor negotiations, driving strong partnerships while ensuring campaigns
• Develop and deliver insightful reports, presenting campaign performance, optimization strategies
• Master PMG’s proprietary technology, Alli, using it to customize alerts, analyze data, and create

🎯 Requirements

• 3+ years of experience in digital media and programmatic advertising, with a bachelor’s degree or
• A growing understanding of Analytics, Programmatic Advertising, and Marketing Metrics to guide
• Knowledge of Marketing Planning & Analysis and Database Marketing to enhance decision-making
• Familiarity with Ad Exchanges, Ad Servers, and Demand Side Platforms (DSPs) to manage, optimize
• Channel expertise across CTV, OLV, Display, Audio, Native, DOOH, and App to craft cohesive
• Proficiency in tools like Microsoft Excel and SQL to analyze data, produce clear insights, and

🎁 Benefits

• Professional Development: learning and development programs, mentorship opportunities, and career
• Generous Time Off: generous paid time off and holiday allowances.
• Parental Leave: paid parental leave.
• Retirement & Pension Plans: competitive retirement or pension programs, including contribution
• Fertility and Family Support: fertility benefits for all team members and their spouses.
• Healthcare: coverage and support for everyday medical expenses and routine care, tailored by