Regional Assistant Marketing Manager – Financial Services

📋 Description

• Lead the end-to-end planning and delivery of consumer-facing GTM campaigns for PayLater by Grab
• Translate consumer segment growth targets into actionable promotional strategies, channel
• Coordinate cross-functional delivery across internal teams (Consumer CRM, In-App Growth
• Monitor project timelines, flag execution risks early, and troubleshoot launch bottlenecks
• Drive new consumer acquisition, first-time product adoption, and repeat usage for credit and
• Manage multi-channel consumer touchpoints, combining in-app surface placements, CRM (push, in-app

🎯 Requirements

• Consumer Marketing Experience: >5 years of hands-on experience in B2C marketing, consumer growth
• End-to-End Execution Ownership: Proven ability to manage complex, multi-channel B2C campaigns from
• Cross-Functional Collaboration: Clear, confident communicator who can manage alignment across
• Data Mindset: Experienced in reading marketing funnels, using campaign analytics to evaluate
• Malaysian Consumer Insights: Deep understanding of Malaysian consumer behavior, digital shopping

🎁 Benefits

• Term Life Insurance and comprehensive Medical Insurance.
• GrabFlex: create a benefits package that suits your needs and aspirations.
• Parental and Birthday leave, and Love-all-Serve-all (LASA) volunteering leave.
• Confidential Grabber Assistance Programme to guide and uplift you and your loved ones through
• FlexWork arrangements such as differentiated hours.