Everlane

51-200 employees
13 jobs posted

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Retention Marketing Specialist

Added

5 hours ago

Location

🇺🇸 Los Angeles

Type

Full time

Salary

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Related skills

html email marketing sms marketing klaviyo lifecycle marketing

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📋 Description

Build, test, and deploy campaigns across email and SMS.
Test segmentation strategies and improve targeting/personalization.
Build and optimize lifecycle flows (welcome, abandon, post-purchase, etc.).
Support list hygiene, deliverability, and compliance.
Prepare and leverage email and SMS reporting.
Stay current on lifecycle marketing trends and best practices.

🎯 Requirements

2+ years in email/SMS or lifecycle marketing, ideally e-commerce.
Hands-on ESP platform experience (Klaviyo, Attentive, Emarsys, etc.).
Strong working knowledge of HTML and email building.
Test-and-learn mentality; curiosity about customer behavior.
Strong attention to detail; QA-first approach.
Comfort with data for segmentation and testing decisions.

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