Scaled Programs Lead, SMB Ads

📋 Description

• Set the global program strategy for SMB-focused agencies and scaled partners, defining priority
• Build awareness and recruit qualified participants through campaigns and outreach that demonstrate
• Segment agencies and partners by capabilities, needs, and growth potential, and design program
• Develop education, training, webinars, certification, badging, and content that help participants
• Launch repeatable co-marketing programs, joint campaigns, and reusable toolkits that reach SMB
• Pilot programs and measure participation, activation, advertiser growth, and economics; scale

🎯 Requirements

• Demonstrated success building and scaling programs for SMB-focused agencies or other partners
• Experience setting program strategy using audience segmentation, customer insight, and commercial
• Experience developing participant recruitment, education, enablement, or co-marketing programs.
• Ability to translate program goals into pilots, measurable outcomes, and repeatable approaches that
• Experience leading cross-functional initiatives with marketing, sales, partnerships, product, and
• Ability to adapt programs across markets while balancing global consistency with local needs.

🎁 Benefits

• Salary: $287,000 - $318,000
• Equity offering
• Hybrid work with in-office requirement (Mon-Wed) in San Francisco or New York
• Equal opportunity employer
• Reasonable accommodation for applicants with disabilities