Segment Marketing Lead

📋 Description

• Own and evolve the Nurse Practitioner marketing strategy across the full funnel.
• Understand NP audience via research, market trends, and campaign data.
• Translate insights into positioning, messaging, offers, and lifecycle programs.
• Lead integrated, full-funnel plans with channel owners and agencies.
• Use funnel and ROI data to prioritize opportunities and test decisions.
• Lead and develop a marketing team, aligning across Product, Brand, Analytics, and Ops.

🎯 Requirements

• 7+ years in B2C marketing with multi-channel growth programs.
• Own strategy for defined audience/product line with measurable results.
• Bachelor's degree in marketing/business/healthcare or equivalent.
• Strong digital acquisition and lifecycle marketing; familiar with ads and analytics.
• Experience leading people, prioritizing work, and building accountability.
• Excellent communication and cross-functional influence in matrix environments.

🎁 Benefits

• Own a clearly defined audience and drive acquisition, engagement, and retention.
• Shape a growing segment-led marketing model across Colibri Healthcare.
• Lead a cross-functional team with channels, product, analytics, and operations.
• Support healthcare professionals through education that helps them grow.