Senior ABM Digital Marketing Lead - Global (12-Month Maternity Cover)

📋 Description

• Build and optimize ABM campaigns across programmatic, display, and paid social.
• Apply ABM experimentation: A/B test creative, targeting and channels.
• Act as primary marketing contact for Field and SDR on target accounts.
• Manage agency/media partner briefs, KPIs, and budget efficiency.
• Create playbooks for regional marketers to scale ABM.
• Lead ABM tech evaluation, onboarding and governance for a scalable stack.

🎯 Requirements

• 5–7+ years in B2B marketing with ABM experience.
• Hands-on paid/programmatic channels: setup, targeting, budgeting, reporting.
• Proven ability to work with Field and SDR teams; partner mindset.
• Experience building playbooks or frameworks for regional marketers.
• Comfort defining KPIs and using CRM/reporting for decisions.
• Able to push for stronger creative while tying to engagement and pipeline.
• Strong project management; run multiple campaigns independently.
• Excellent communication; align stakeholders across teams.