Senior Ad Research Manager

📋 Description

• Lead end-to-end primary research studies for advertisers.
• Design methodologies to solve client challenges and timelines.
• Guide and mentor 1-2 Ad Researchers; provide strategic direction.
• Collaborate with sales, marketing and client service on measurement.
• Leverage syndicated data sources (MRI Simmons, GWI) for insights.
• Present lift measurements and translate into actionable recommendations.

🎯 Requirements

• 8-12 years' experience with primary, secondary, and AI-driven research.
• Broad toolkit: long-form surveys, ad testing, tracking, focus groups, conjoint.
• Media/TV, video, digital, and streaming entertainment experience preferred.
• Analytical and problem-solving skills with ambiguous data and strong business judgment.
• Familiarity with Qualtrics, SQL, Displayr, Tableau, or similar tools for measurement.
• Mentoring or managing research professionals; leadership.

🎁 Benefits

• Health, dental, vision, life, disability insurance; parental leave.
• Equity awards and retirement options (401(k)/pension).
• Wellness programs and mental health resources.
• Paid time off and flexible/remote Fridays.
• Hybrid work: Mon-Thu in office, Fri remote.
• Accommodations available on request.