Senior Adoption Lead, Brazil

📋 Description

• Define and execute the adoption and change management strategy for the product portfolio.
• Build the product desirability strategy (basic needs, performance needs, and delighters) together
• Define and run the AARRR (Acquisition, Activation, Retention, Referral, Revenue) framework with the
• Set up KPI tracking for usage, adherence, adoption, and simplification with the Engineering team
• Produce regular adoption reports and present insights and recommendations to product and business
• Map and prioritize features by persona, region, segment, and offering, and coordinate with PMs

🎯 Requirements

• Fluent French (required), plus fluent English for day-to-day work with global stakeholders.
• Proven experience in product adoption, change management, digital transformation, or customer
• Hands-on experience defining and tracking product KPIs, and turning data into clear, actionable
• Familiarity with product analytics tools (Piano, Power BI, Microsoft Clarity, Google Analytics, or
• Knowledge of product growth frameworks such as AARRR and the Kano model (basic needs, performance
• Experience planning communication and training campaigns for large, distributed user bases.

🎁 Benefits

• Health and dental insurance
• Meal and food allowance
• Childcare assistance
• Extended paternity leave
• Partnership with gyms and health and wellness professionals via Wellhub (Gympass) TotalPass
• Profit Sharing and Results Participation (PLR)