Senior AI Engine Optimisation Specialist (Generative Engine Optimisation)

📋 Description

• Own GEO strategy end-to-end; define winning across LLMs and surfaces.
• Audit and reverse-engineer LLM behaviour; track citations and gaps.
• Optimise content for retrieval and citation; structure pages for AI use.
• Build third-party authority; seed mentions on Reddit, Wikipedia, and industry pubs.
• Engineer the technical foundation: crawlability for AI bots; llms.txt; structured data.
• Stand up monitoring and reporting; run tooling and prompt-tracking; tie to revenue.

🎯 Requirements

• 5+ years in SEO, content strategy, or digital marketing; proven uplift.
• GEO/AEO experience; run experiments influencing LLM outputs; case studies.
• Deep knowledge of how LLMs source information: pretraining vs RAG and web grounding.
• Technical SEO foundation: log files, debugging rendering, schema, engineering briefs.
• Analytical fluency: GA4, GSC, Ahrefs/Semrush; dashboards; prompt-tracking.
• Excellent written communication; brief content and engineers.

🎁 Benefits

• Bonus points for fintech/payments or SaaS category experience.
• Familiarity with Anthropic/OpenAI/Google APIs for monitoring tools.
• Light Python/SQL to wrangle data and prototype scrapers.
• Background in PR, digital PR, or link-building at scale.
• Public writing, conference talks, or open-source contributions in SEO/GEO.