Senior Alliance Marketing Manager

📋 Description

• Lead co-marketing for strategic alliance partners (AWS, Microsoft, Shopify, SAP) and align Celigo's teams around a shared agenda.
• Translate partner priorities into co-marketing programs that generate pipeline for Celigo.
• Develop joint value propositions and partner messaging; ensure consistency across assets.
• Manage co-marketing funds (MDF); plan, execute, and reconcile budgets to maximize ROI.
• Drive partner-sourced demand generation via campaigns, webinars, marketplace listings, and joint paid media.
• Enable partner sales and solutions teams with tailored materials and joint pitches.

🎯 Requirements

• 7+ years of B2B marketing, including at least 2 years focused on partner/alliance or channel marketing in SaaS.
• Hands-on experience with major platform ecosystems: AWS, Microsoft AppSource/IP Co-Sell, SAP, Shopify, or comparable.
• Proven track record of co-marketing programs that produced measurable pipeline.
• Fluent in demand generation tactics: digital campaigns, webinars, content syndication, marketplace optimization, and field events.
• Strong written communication; ability to craft crisp joint value propositions.
• Comfortable with data in CRM or marketing automation; able to build reports.

🎁 Benefits

• Remote-first culture emphasizing trust, collaboration, and transparency.
• High-growth, inclusive environment with rapid idea implementation.
• Lifelong learning opportunities to stay at the field's leading edge.
• Excellent coworkers who challenge and inspire you daily.
• Monthly tech stipend and competitive benefits.
• Three weeks vacation, wellness days, parental leave, and career development.