Senior Analyst, Digital Analytics & Experimentation, DTC Europe

📋 Description

• Grow DTC conversion and deliver annualised incremental revenue from tested improvements.
• Grow subscription attach and customer lifetime value, not just the order rate.
• Run a testing programme at a steady cadence, with real statistical rigor.
• Diagnose every level of the journey, market by market and brand by brand.
• Put a revenue number, with explicit assumptions, on every opportunity.
• Make the numbers trusted: what gets announced shows up in the P&L.

🎯 Requirements

• Bachelor’s in a quantitative field, business, marketing, or a related field.
• 5+ years in analytics, CRO or product analytics, at least 3 in ecommerce, DTC or subscription
• Hands-on SQL on a data warehouse; Snowflake strongly preferred.
• Proficient with AI tools for analysis, and able to validate everything they produce.
• GA4 and a session-replay or digital experience tool (FullStory or similar).
• Hands-on experience with an A/B testing platform, Kameleoon ideally (or AB Tasty, Optimizely, VWO).

🎁 Benefits

• Opportunity to shape the experience on six sites, four markets and two brands.
• Direct line to the people making the calls.
• Build the testing culture of the team.
• Part of iFIT, NordicTrack and ProForm - connected fitness is a growing category at the centre of