Senior Analyst, Insights & Paid Media

📋 Description

• Own performance reporting and analysis across paid media channels (paid search, paid social
• Analyze KPIs: CTR, CPC, CPA, conversion rate, ROAS, pacing
• Provide data-driven recommendations to improve campaign performance, budget allocation, bidding
• Develop performance projections and investment recommendations across campaigns, markets, channels
• Support tracking, tagging, pixel implementation, and measurement QA
• Analyze full-funnel media performance and connect investments to pipeline impact and business

🎯 Requirements

• 8+ years of experience in paid media, performance marketing, or related analytics
• Strong experience across paid media channels (search, social, display, video, programmatic)
• Advanced knowledge of Google Ads, Microsoft Advertising, Meta Business Manager, LinkedIn, and DSPs
• Strong understanding of CPA, ROAS, attribution, incrementality, significance, and experimentation
• Experience creating dashboards/reports with Google Analytics, Tableau, Looker, Power BI, or
• Ability to translate complex questions into structured analyses and recommendations

🎁 Benefits

• Competitive salary range based on location, experience, and market conditions
• Annual bonus eligibility
• Comprehensive health, wellness, medical, life, and disability insurance
• Paid time off and parental leave
• Retirement savings and financial wellness support
• Flexible remote work opportunities